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Research papers

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
November 16, 2016
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Citation

Palmen, Siera and Aarts (2016a, November 16). Enabling a full life to people with a mental disability . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/enabling-a-full-life-to-people-with-a-mental-disability--8905


Research papers

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
November 16, 2016
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Citation

Clode, J. (2016a, November 16). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium


Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016
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Citation

Rustogi, K. (2016a, June 15). Welcome to the sensorium of Whatsapp. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-the-sensorium-of-whatsapp


Videos

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW
Author: Mario Simon
June 15, 2016
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Citation

Simon, M. (2016a, June 15). Insights 2020: How to build an insights engine . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-2020-how-to-build-an-insights-engine-


Videos

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Marc de Swaan Arons
June 15, 2016
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Citation

de Swaan Arons, M. (2016a, June 15). Insights2020. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020


Videos

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, van Dongen, Styers and De Vuyst (2016a, June 15). Research as a customer service. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-service


Videos

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016
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Citation

Whitehead, E. (2016a, June 15). Painting by numbers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-painting-by-numbers


Research papers

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW
Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

van Dongen, Styers, Verhaeghe and De Vuyst (2016a, June 15). Research as a customer experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-experience


Videos

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
June 15, 2016
×

Citation

Clode, J. (2016a, June 15). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium-8696